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- Aligning Your Sales and Corporate Strategies - Crumby Customer Service
2 comments:
Anonymous
said...
The Selma Cookie story should be just that, "a Story" but the sad fact is that many companies have taken the same attitude either by general management decision or by default by not having a customer policy.
Too many companies treat complaints as a problem to be "handled" or brushed away when complaints can be the most valuable source of customer feed back available.
Complaints are opportunities to correct issues and if properly addressed they can result in a more loyal customer than if no complaint existed in the first place.
2 comments:
The Selma Cookie story should be just that, "a Story" but the sad fact is that many companies have taken the same attitude either by general management decision or by default by not having a customer policy.
Too many companies treat complaints as a problem to be "handled" or brushed away when complaints can be the most valuable source of customer feed back available.
Complaints are opportunities to correct issues and if properly addressed they can result in a more loyal customer than if no complaint existed in the first place.
Selma Cookies should take heed.
V Ray, business owner and consumer
interesting views there
salesjobs
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